7/28/2023 0 Comments Airtable founded![]() ![]() So you might think that Liu and his cofounders were focusing on upending the the market for Excel or Google Sheets.īut in reality, they had much broader ambitions, Liu said. intentional on day one in terms of talking through what is going to be the guiding principle set for our company many years down the road," Liu said.Īirtable offers something that, at first glance, looks a lot like a simple spreadsheet. Indeed, they felt like those values could help guide the development of its business model and products. He and his cofounders believed that a company's culture and values were more important to its longterm success than its initial product or business model. ![]() Many startups are born out of an idea for a new product or an insight into a potential business opportunity.īefore its founders figured out the service it would offer or how it would make money, they talked through the principles that would guide the company they were creating, CEO Howie Liu told Business Insider in a recent interview. The company is now one of the hottest startups around, and raised $160 million in venture capital last year, most recently at a valuation of $1.1 billion.They thought that focusing on values would help create a sustainable business and give them long-term guidance, he said.They started by trying to establish the values and principles of the company they wanted to build, rather than first creating a product or developing a business plan.Howie Liu and his cofounders at Airtable intentionally took a different path in starting the company than many other entrepreneurs, he said. Account icon An icon in the shape of a person's head and shoulders. ![]()
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